Jackie Chang

Experience

UX Design Principal  |  Amazon Last Mile Delivery & Emerging Tech  |  Santa Cruz, CA (2020 to present)

As the cross-platform design leader for Last-Mile integrated safety, smart automation, and emerging tech, I define the innovation design strategy for AI-enhanced experiences spanning the global fleet, in-vehicle systems, on-the-road safety, cross-device ecosystem, and integral wearable design. My role is to create and align the UX vision and product roadmap across eight teams and two Amazon orgs to ship integrated, scalable physical and digital solutions.

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• Launched Last Mile Delivery UX at Scale (Rivian EDV): Spearheaded the end-to-end smart delivery design for the transporters and Delivery Service Partners, I led the collaboration with Amazon and Rivian to design the physical and digital solutions for a 100,000-vehicle deployment plan. The program has already deployed 35,000+ EDVs across the US, Canada, and EU, achieving a 4.75/5 delivery associate satisfaction score.

• Defined the 10-Year "Future of Last Mile" Vision: Leading the long-range strategic vision for Amazon and aligning the cross-platform roadmap that integrates next-generation safety, robotics, workflow AI, autonomy micro-hubs, and new services enabler. Proven experience in leading smart contextual automation, wearable system, and workforce transformation to up-value human in the loop.

• Leading next-generation EV Fleet & AI autonomy Initiatives: Directed cross-team north star vision and design strategy to influence cross-team program alignment.

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Digital Product Design Manager  |  Smart Cockpit & Digital Experience  | Santa Clara, CA and China (2018 - 2020)

I led the global (US & China) UX teams responsible for executing Byton's "Smart Device on Wheels" vision. I directed the end-to-end UX of the Multi-display driving and infotainment system " Digital Lounge," and managed the core UX system architecture to integrate contextual awareness, ADAS, and multi-user infotainment.

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• Defined the Foundational Safety Framework: Solved the core safety paradox of the 48-inch multi-display system by defining the foundational data-driven safety alert framework built on the "Time is the safety currency" principle. This framework built the baseline TRUST required for the entire BYTON product vision, "Smart Device on Wheels".

• Pioneered a Smart Onboarding System: Designed a pre-personalization UX that learned user preferences before vehicle delivery, eliminating setup friction and transforming the initial customer experience.

• Architected the Core Cockpit Experience: Directed the global UX teams from concept to production design for core platform features developed in the US, including unified passenger infotainment, connected mobile apps, and intuitive comfort controls. And lastly, integrate Chinese localization design.

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Digital Experience Studio Founder  |  Nissan Renault Alliance Research Center  |  Sunnyvale, CA (2013 - 2018)

As the founder of Nissan-Infiniti's very first Digital Experience design studio in Silicon Valley, I led advanced design development for the brand's future infotainment systems, autonomous vehicle design, and an autonomous mobility tele-operation center, and managed design with strategic partnerships that included Microsoft, NASA, NVIDIA, Bose, LG, Charge Point, Baron weather data, and Harman.

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• Key Programs & Strategic Initiatives:

  • Nissan Ariya EV: Led foundational UX concept for the production interior design, including the L3 ADAS alert UX system, Smart navigation to reduce charging anxiety, and Mobile-Vehicle connected infotainment system.

  • Infiniti Next-Gen Cockpit (Infinity Next Gen): Spearheaded the executive CEO demo for the dual-OLED screen driver UX. Partnered with Baron Weather, Nvidia, and LG.

  • Nissan CES Keynotes: Drove partnerships and design for the in-car voice assistant and a directional sound immersive ADAS audio alert system. Partnered with Microsoft and Bose Audio.

  • Advanced Autonomous Fleet Operation Center): A Human-in-the-Loop tele-operation center for managing autonomous vehicles on the roads. Partnered with NASA.

  • Concept Vehicles: Led design for the Nissan IDS Autonomous (Tokyo Auto Show) and V-motion infotainment (Detroit Auto Show) concept experience.

Project lead car designer  |  Nissan Design America  |  San Diego, CA (2001-2013)

Authored the end-to-end transportation design, from initial sketch to production release, for multiple high-volume vehicles and concept cars.

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• Nissan Sentra interior, 2006 

• Nissan Titan major minor change interior, 2007 

• Nissan climate control system, 2008 (Titan, Armada, Xterra, Frontier)

• Infiniti QX56 major minor change interior, 2008 

• Nissan NV series full-size commercial van interior, 2010 

• Nissan Ellure concept car, LA Autoshow 2010

• New York Taxi Council winner design to production interior, 2012 

• Nissan Maxima, Sports sedan interior, 2015

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Skills & Expertise

• UX North star vision & Design strategy roadmap

• Automotive, Autonomous & Fleet systems

• AI-Integrated Delivery & Logistics 

• Driver Safety & ADAS alert design

• Wearables system UX design

• End-to-End Physical-Digital product design 

• Maps & Wayfinding UX (Last Mile to Last 100 Yards)

• Multi-device / Cross-Platform UX system and failure mode design

• Global Design Collaboration

• Rapid Prototyping and UXR

• Physical and Digital Product Development Lifecycle (End-to-End)

• Cross-Functional Leadership (Design-Eng-Ops)

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Degree

Bachelor of Science (B.S.) degree in Transportation Design from Art Center College of Design, Pasadena, California

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 Languages

English (Fluent) • Chinese (Native) • Spanish (Fluent)