Jackie Chang

Experience

UX Design Principal  |  Amazon Last Mile Delivery & Emerging Tech  |  Santa Cruz, CA (2020 to present)

As the cross-platform design leader for Last-Mile integrated safety, smart automation, and emerging tech, I define the innovation design strategy for AI-enhanced experiences spanning the global fleet, in-vehicle systems, on-the-road safety, cross-device ecosystem, and integral wearable design. My role is to create and align the UX vision and product roadmap across eight teams and two Amazon orgs to ship integrated, scalable physical and digital solutions.

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Last Mile Smart Delivery Van Design (Rivian EDV)

• Launched the Last Mile Smart Delivery UX at Scale for the Rivian Electric Delivery Van (EDV), spearheading Amazon's first end-to-end physical and digital smart EV design for 100,000 Delivery Service Partners (DSPs) and transporters.

• Led the critical Amazon-Rivian collaboration on the physical and digital product design, resulting in the successful deployment of 35,000+ EV vans across the US, Canada, and the EU.

• Achieved a 4.75/5 Delivery Associate satisfaction score for the new smart delivery experience, validating the user-centered design and innovation at high volume.

Future of Last Mile (10-Year Strategic Vision)

• A moonshot strategy with a development roadmap for Amazon, collaborate with tech, product to align a multi-year, cross-platform roadmap integrating next-generation safety, robotics, AI workflow, autonomous systems, and new services enablers. 

• Directed strategic design roadmap across diverse product owners, focusing on smart contextual automation, wearable system design, and workforce transformation to up-value the human in the loop. Product launched: VAPR (Vision Assisted Package Retrieve) and Smart Augmented Delivery (Smart Glasses)

Next Fleet 2030 and AI initiatives (The best team; Human and Robots working together)

• Directed the cross-team North Star Vision and Design Strategy for the next-generation EV 2030 Fleet and AI-powered station/mobility initiatives, influencing critical cross-functional alignment and product roadmap operation planning via user-centered design practices.

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Digital Product Design Manager  |  Smart Cockpit & Digital Experience  | Santa Clara, CA and China (2018 - 2020)

Led global (US & China) product design teams responsible for executing Byton's "Smart Device on Wheels" vision. Oversaw end-to-end UX for the Multi-display "Digital Lounge" infotainment system and defined the core UX architecture, integrating Contextual Awareness, ADAS, and multi-user shared experiences. Implemented an ultra-lean, iterative UX design process to accelerate innovation and foundational safety UX principles.

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• Defined the Foundational Safety Framework: Solved the core safety paradox of the 48-inch multi-display system by defining the foundational data-driven safety alert framework built on the "Time is the safety currency" principle. This framework built the baseline TRUST required for the entire BYTON product vision, "Smart Device on Wheels".

• Pioneered a Smart Onboarding System: Designed a pre-personalization UX that learned user preferences before vehicle delivery, eliminating setup friction and transforming the initial customer experience.

• Architected the Core Cockpit Experience: Directed the global UX teams from concept to production design for core platform features developed in the US, including unified passenger infotainment, connected mobile apps, and intuitive comfort controls. And lastly, integrate Chinese localization design.

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Digital Experience Studio Founder  |  Nissan Renault Alliance Research Center  |  Sunnyvale, CA (2013 - 2018)

Founded and led the first Digital Experience Design Studio for the Nissan-Infiniti global design organization in Silicon Valley, bult and directed a lean design team, and collaborated with Alliance stakeholders to develop advanced design proof of concepts and testing pilots.

Drove Strategic Partnerships and design initiatives with industry leaders, including Microsoft, NASA, NVIDIA, Bose, Telenav, ChargePoint, Baron Weather, Harman, and LG, focusing on future generation Infotainment platform, Autonomous Vehicle physical/Digital UX, and ADAS System design.​

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Key Programs & Strategic Initiatives:

• Nissan Ariya EV (Production Vehicle Impact): Led the foundational UX concept and production interior design for the new C cross-over EV, specifically defining the L3 ADAS UX system and Smart Navigation to mitigate charging anxiety. Partnered with Harman, Telenav, and ChargePoint.

• Infiniti Next-Gen Connected Cockpit: Spearheaded the executive CEO demo and design for the Infiniti Next-Gen Dual-OLED Cockpit System UX, partnering with Baron Weather, NVIDIA, and LG.

• Nissan CES Keynotes (Innovation PoC and Partnerships): Drove the design and key technology partnerships (with Microsoft and Bose Audio) for high-profile Nissan CES Keynotes, featuring in-car Voice Assistants and an immersive Directional Sound ADAS audio alert system.

• Autonomous Fleet Tele Operation: Designed the Human-in-the-Loop Tele-operation Center (in partnership with NASA) for managing autonomous vehicle fleets and remote intervention operations.

• Concept Vehicles (Visionary Work): Led the end-to-end digital experience design for high-profile concept cars, including the Nissan IDS Autonomous Concept (Tokyo Auto Show) and the V-Motion Infotainment system (Detroit Auto Show).

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Project lead car designer  |  Nissan Design America  |  San Diego, CA (2001-2013)

Authored and executed the end-to-end transportation design (from initial sketch to production release) for eight high-volume production vehicles and concept cars across the Nissan and Infiniti portfolio.

Drove collaborative design and release processes across four time zones and with Tier 1 and 2 suppliers to ensure successful manufacturing and delivery on time.

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• Nissan Sentra interior, 2006 

• Nissan Titan major minor change interior, 2007 

• Nissan climate control system, 2008 (Titan, Armada, Xterra, Frontier)

• Infiniti QX56 major minor change interior, 2008 

• Nissan NV series full-size commercial van interior, 2010 

• Nissan Ellure concept car, LA Autoshow 2010

• New York Taxi Council winner design to production interior, 2012 

• Nissan Maxima, Sports sedan interior, 2015​​

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Skills & Expertise

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Strategic Leadership

UX North Star vision & design strategy 

Global design collaboration

End-to-End Physical-Digital product design

Product / Design / User research

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Technical Domains

Automotive transportation design

Last Mile delivery system & logistics

Driver safety & ADAS system design

Multi-Platform UX & Failure Mode UX 

Wearables Systems, physical and digital

Workflow automation

Maps & Navigation design

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Execution & Process

Physical/Digital Product Development Lifecycle (End-to-End)

Global design collaboration

Cross-Functional Leadership (Design-Eng-Product)

Rapid Prototyping and UXR

AI-enhanced design ​

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Degree

Bachelor of Science (B.S.) degree in Transportation Design from Art Center College of Design, Pasadena, California

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 Languages

English (Fluent) • Chinese (Native) • Spanish (Fluent)